Art Turock is an elite performance game changer who helps clients develop A-player leaders, achieve unprecedented productivity, and ignite their hidden leadership capacity. His professional engagements include keynote speeches, seminars, executive coaching, and year-long Mission Unreasonable Projects.
Art has been a valued resource to over 120 Fortune 500 companies, including Merck, IBM, 3M, and AT&T. He has spoken to hundreds of trade associations and executive education groups such as American Society of Association Executives, Young President’s, and Vistage. Articles by Art and references to his work have appeared in Success, USA Today, Fortune, Readers Digest, Association Management, Chicken Soup for the Soul at Work, Bloomberg News, CNN, and even a Starbuck’s cup in “The Way I See It” series.
In the field of leadership development, Art Turock’s diverse skill set is tantamount to what baseball calls a “5-tool player” who is extremely talented in all the core skills of position players. As an elite performance game-changer, Art can draw upon any of five skill sets–speaking, training, coaching, meeting design, and project leadership. The most all-encompassing piece of Art’s work incorporating all five of these skills is six to twelve month, Mission Unreasonable Projects.
Art’s viewpoint about talent development in business is heavily influenced by his sports background. Art took up sprinting at age 56 and pentathlon at age 61. In pentathlon, Art competes as a five-event athlete, including long jump, 200-meter dash, javelin, discus, and 1500-meter run. In 2015 his pentathlon score achieved the All American Standard for his competitive age group and won a bronze medal at the USA Track & Field Masters Championship and a #8 World Ranking. In 2016, Art won the silver medal.
Over a period of three years, Art spent a total of eleven days immersed in fantasy camps and attending team practices to study the “Win Forever” coaching philosophy of Pete Carroll and the USC Trojans. By learning world-class talent development methods in sports, Art conceived the Learning-While-Working Process for building leadership capabilities while real work is getting done.
Art Turock has written three books, Invent Business Opportunities No One Else Can Imagine and Getting Physical. How to Stick With Your Exercise Program. And his most recent book, Competent is Not an Option: Build an Elite Leadership Team Following the Talent Development Game Plan of Sports Champions. Art’s latest book has been endorsed by former Starbuck’s CEO, Jim Donald, management guru, Dr. Ken Blanchard, and sports figures like Don Shula and Billy Beane.
At age 26, Art’s first leadership experience involved being Training Project Coordinator for the Interpersonal Skills Training Project based at the University of Iowa College of Medicine. His responsibilities include selecting, training, and developing a cadre of trainers from a statewide community mental health system.
Art’s mindset about Leadership Development
- Achieving competence is the enemy of continuous improvement and great achievement.
- All there is at work is time to get better (as a leader).
- Failure is actually the precursor to succeeding beyond our wildest dreams.
- You must disturb the mindset that got you to competent in order to become elite.
- Leaders never want to appear incompetent and one of the likely responsibilities where their incompetence will show is in leadership development.
- Practice makes permanent—for better or for worse.
- Leadership training has become the greatest saboteur of leadership development.
- Micromanaging is tantamount to going AWOL for your job of developing your direct reports. Since you’re still getting paid, micromanaging is an act of theft.
- You get what you tolerate.
- If a vital but not urgent priority (like leadership development) isn’t a as a habitual way work gets done, then it‘s nothing more than a pipe dream.
- If you want to build a culture of accountability, then you must STOP “holding” people accountable.
Click Here to see a video where Art describes his personal wakeup call that led him to developing this expertise in elite leadership development.