While many business leaders recognize the pressing need for innovative strategy, the capabilities for discovering "latent" customer needs and conceiving original solutions remain illusive. Two of the primary stumbling blocks to innovation include the quality of a planning team's thinking and the organization's process of formulating strategy.
This interactive program addresses both issues by:
a) Involving participants in exercises designed to stimulate out-of-the-box thinking;
b) Examining best practices of the strategy development process used by trendsetters.
This interactive facilitation combines mini-lectures with innovative thinking exercises. Participants gain practical tools, compelling case examples, and idea generation processes for creating imaginative products and services that astound customers. Hands-on experience promotes extraordinary take home value.
ATTENDEES WILL LEARN HOW TO:
1.Reveal nature of the business assumptions that reflect conventional industry thinking, and then adopt a contrarion mind-set to devise product and service ideas that go against the grain.
2.Adapt other industry's best practices to your business.
3.Identify emerging consumer needs that are likely to intensify given future trends in technology, demographics, lifestyles, and economics that also point the way to new business opportunities.
4.Gain awareness of compromises and frustrations your customers are currently accepting as "the nature of the business" and whose solution would constitute a stark point of differentiation with your competition.
5.Learn a set of innovative thinking methods which can be adapted to strategic planning efforts, like sales account teams, or executive retreats.
Call us to discuss a custom program. 1-800-473-8997.
RETHINKING YOUR BUSINESS:
Innovative Thinking Methods For Out-of-the-Box Times
THE PROMISE:
You will leave this session with a renewed ability to look at your business with "fresh eyes" even if you're a seasoned veteran.
WHO'S THE PROGRAM FOR?
Ideal for sales, marketing, executive groups, and managers who are responsible for conceiving innovations and new business opportunities. Used as a stand alone session to add variety to lecture type programs or in combination with one of Art 's keynotes. This program works extremely even with groups as large as 400, as people are seated in table groups of from 6-8 people.
BENEFITS:
A.Experience a meeting format that puts the quality of attendee's thinking and conversation in the spotlight.
B.Tangible ideas from the small discussion groups are collected and summarized in electronic or hard copy for later evaluation for feasibility and implementation.
C.Actual experience of the impact of creative collaboration, instilling a memorable reference that encourages use of the demonstrated innovative thinking practices back at work.
D.Increased appreciation of the creative thinking capacities of colleagues from different business units from collaborating in a unique interactive experience.
E.Gain glimpses of actual innovative business practices from slides that illustrate trend-setting ideas in action.
