Table of Contents

1. Gaining a Sustainable         Advantage

What are the challenges

in sustaining a

competitive advantage?

2. Job #1 Inventing the             Future

How do you manage for

the short term, while also

  innovating for the future?

3. Jerry Garcia Principle

How do you become

known as 'the only one

to do what you do?'

4. Detect Latent Needs

How to give customers what they need but might never ask for?

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an autographed signed copy.

1-800-473-8997

"This book is a roadmap to trendsetting performance. Many authors have written books touting what others have done, but few offer insights as to how you can produce results yourself.

Your Turock Twenty-Nine Questions alone are worth the price of admission."

Andy Eckert

Senior VP of Performance,

Storecase Merchandising Corporation

         Invent Business Opportunities

  Your Competition Can't Imagine

.....................................

5. Fresh Eyes

What are the best out-of-the-box thinking methods  for conceiving

novel business opportunities?

6. The Power Of Questions

What are the provocative questions that trendsetters

use to devise their original strategies?

7. Fearlessness Breeds Freedom

What are the beliefs that distinguish trendsetting leaders?

8. The Spirit of the Garage

How do you develop a culture where strategic innovation can flourish?

9. Strategic Planning for Innovators

How do you rethink strategic planning so you produce bold innovations?

Epilogue:

Unleashing Entrepreneurial Freedom

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an autographed signed copy.1-800-473-8997