HOW YOUR STRATEGIC PLANNING PROCESS KILLS SALES GROWTH

If your competition were to learn about your vision for the future marketplace, what would their response be?  A yawn of boredom? Or would their jaws be dropping in awe of the originality of your strategic foresight? 

Most companies today recognize innovative strategy is a terrific source of enduring competitive advantage, yet so few strategies actually startle competitors.  The sad fact is senior management is killing off innovation by using ineffective strategic planning approaches.  Unintentionally, they are targeting measurements that don't matter for long-term success and engaging in a strategy process designed to produce incremental change.  To avoid these self-induced "death spirals," business leaders must engage in a strategy process that has strong likelihood of producing blockbuster ideasones that disarm competitors, astound customers, and produce sustainable sales growth.

Objectives - Participants will be able to: 

·Detect the flaws in traditional strategic planning processes that hinder innovation

·Adopt a set of best practices of trendsetting companies that lead to customer insights that produce blockbuster ideas and strategies

·Apply a systematic model for strategic planning that quality assures the organization's full innovation capacity gets expressed in their final plans.

·Examine methods of communicating a strategic plan that all team members can understand and relate to their responsibilities.

·Make strategy on ongoing conversation rather than an annual bureaucratic ritual.

·Examine your measures of success using a balanced scorecard approach.

·Rethink traditional strategic planning processes (e.g., SWOT analysis, scenario planning, benchmarking, competitive analysis) so they are used to maximize innovation.  

This program is for progressive business visionaries with the courage to capitalize on rampant uncertainty, the imagination to conceive original opportunities, and the passionate commitment to author their own destiny.