Strategy:
Create a strategy and a reliable strategic planning process that makes your competitors' jaws drop in envy of your originality and foresight.Innovative,
Customer-focused Thinking:
Detect customers' unspoken dreams, implied wishes in complaints, and unrecognized compromises being tolerated with familiar services, and then develop novel solutions.
Culture:
Create a relentless "spirit of the entrepreneurial garage" as your startup or established company grows and develops.
Priority Management:
Align your team to prepare an innovative foundation for the future despite overwhelming pressure to produce results with proven, but rapidly-becoming-antiquated methods.
Leadership:
Master the core beliefsthat distinguish leaders of trendsetting companies.
This program is for progressive companies seeking to disarm competitors, astound customers, and achieve sustainable sales growth.
Ideal audiences:
Corporate executives and small business owners responsible for the quality of their organization's strategic plan.
Sales and marketing professionals who use out-of-the box thinking in conceiving new product and service ideas for market segments or key accounts;
Anyone with extensive customer contact --front line employees, dealer network, franchiseeswho can contribute fresh ideas to the organization's strategy.
INVENT BUSINESS OPPORTUNITIES
NO ONE ELSE CAN IMAGINE customizing points
A. Your Winning Formula is the Greatest Limitation to your Future Success
1.The difference between "incrementalism" and "strategic innovation"
2.The eight elements of a strategic position
B. Addressing Latent Needs: Knowing What Customers Want Before They Even Know Themselves
1. Seven "clear and present dangers" from asking customers what they want and giving it to them.
2.Synthesizing future trends information and existing changes to anticipate intensifying latent needs
3.Recognizing "imbedded compromises" that are being jammed down the throats of customers but represent potential goldmines for new sales
4.Determining customer's ideal visions of service
5.The Turock 29: Provocative questions that distinguish market leaders From me-too followers
C. "But I've Got a Business to Run and I'm not a Futurist!": Time Efficient Ways for Producing Today's Results While Reinventing Your Business
1. There is little proprietary information about the future.What is proprietary is the original thinking given to future trends information
2. Cases examples of using trends to conceive new business opportunities
3. Routines for proactively preparing for the future even when there appears to be no time.
D. How Your Strategy Process is Unintentionally Killing Innovation
1.Eight ways that traditional strategic planning practices doom innovation
2.Sharing the strategic load: Soliciting creative ideas company-wide
3.Few "eureka-scale" innovations originate at the senior management retreat: Innovation is a year long cumulative process
4.The "nobility" of mistakes: Innovation is not a zero defect process
Value Added Handout:
The program handout is a set of tools like questionnaires, charts, assessments that are immediately applicable to guide attendee's practice of strategic thinking and conversation appropriate to their particular role in the organization.
