When the stone tablets containing the Ten Commandments for Business Success come down from Corporate Mount Sinai, they will include: “Ask customers what they want and give it to them.” But is it all that simple? Unless you are blessed with Jules Verne-like visionary customers, their answers to surveys and focus groups will be minor tweaks on what the industry is already providing—not exactly the input the fuels bold innovation. Sales goldmines lie in recognizing and offering solutions to “latent needs”—that is, what customers might value but have never experienced and would never think to ask for. But how do you know your customers’ needs before they do?
This program covers four integral elements for inventing business opportunities no one—your customers or competition—can imagine:
- Strategy: Create a strategy and a reliable strategic planning process that makes your competitors’ jaws drop in envy of your originality.
- Innovative, Customer-focused Thinking: Detect customers’ unspoken dreams, implied wishes in complaints, and unrecognized compromises being tolerated with familiar services, and then develop novel solutions.
- Culture: Create a relentless “spirit of the entrepreneurial garage” as your startup or established company grows and develops.
- Priority Management: Align your team to prepare an innovative foundation for the future despite overwhelming pressure to produce results with proven, but rapidly-becoming-antiquated methods.
This program is for leading edge companies seeking to disarm competitors, astound customers, and achieve sustainable sales growth.
Ideal audiences: Corporate executives and small business owners responsible for the quality of their organization’s strategic plan.
Sales and marketing professionals who use out-of-the box thinking in conceiving new product and service ideas for market segments or key accounts; 
Anyone with customer contact --front line employees, dealer network, franchisees—who can contribute fresh ideas to the organization’s strategy.
