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Art Turock
Elite Performance Provocateur
HELPING CLIENTS PRACTICE WITH A
HEALTHY DISREGARD FOR THE UNREASONABLE


Copyright 2010Art Turock & Associates    425-814-3038    Webmaster Haley Ashland
KEY POINTS AVAILABLE FOR CUSTOMIZING YOUR PROGRAM

A. Your Best Sustainable Competitive EdgeMastering Change Better Than Your Competition.
1.A hidden disadvantage reserved for successful organizations - Their "winning formula" (which becomes a disguise for resisting change).
2.Instilling urgency: The best time to change is when you don't have to.
3.Change itself has changed: Why the past is no longer a predictor of the future.

B. Societal Myths About Managing Change.
1.Myth #1:  Change resistance is a matter of human nature. 
2. Myth #2:  Life (including business) should turn out according to plan.

C. The Three Predictable Phases of Organizational Change and Their "Rules for Success":  Entrepreneurial Phase, Winning Formula Phase, Reinvention Phase.

D. Six Best Practices for Managing Organizational Change.
1.Avoid the #1 management mistake: Sell the problem, before the solution.
2.The knee jerk response to change - Blaming; How to curtail it and instill ownership.
3.Turning the inevitable cross functional conflicts that accompany change into opportunities to transform the quality of teamwork.
4.Mistake tolerance: Organizational change is not the place to strive for zero defects.
5.Even though it feels like you have a second job (i.e. managing change), management must increase communication.
6.Reinventing your role to accommodate a changing organization.
a.  Your business/team is a reflection of who you are.
b.  In times of change, your greatest strength may be your greatest weakness.

E. Six Best Practices of Individual Change Masters.
1.Treating uncertainty as freedom to pursue new emerging opportunities.
2.Rethinking the most valuable performers in the 21st century: From having the "best skills" to being the "fastest learners." 
3.Rethinking your job description: From being role compliant to being a role pioneer.
4.Redefining job security: From lifelong employment to expanding skills sets, contacts, and experience.
5.Taking ownership for your slice of the business. 
6.Focus first, then acceleration:  Weeding out the high impact vital priorities from the urgent but trivial routines.
In today's increasingly competitive business environment, a growing number of companies are recognizing their best sustainable competitive edge is being better at mastering change than their competition.  Witness the complexity of changes companies face today:

  • Market leadership is becoming more difficult to sustain.  Customary market leaders often over-rely on yesterday's "winning formula," which is really a disguise for resisting change.

  • Companies are forced to make unpopular but needed changes, without doing damage to employee morale and causing distractions that cripple productivity.

  • Unpredictable changes in technology, legislation, global influences, and new competitive threats make an uncertain future a normal condition.

One thing is for sure, there is no normal to return to!  Change itself has changed.  Rather than being focused on continuously improving what worked in the past, today's change management consists of actions that forward the evolution of the company that's envisioned for the future.
Change Mastery: 
Maintaining a Result-Driven Focus
and Embracing the Freedom of Marvelously Uncertain Times
This program opens up the possibility of an extraordinary response to change.

It provides two things that most people lack.
1. An empowering perspective about change.
2. A set of best practices for managing themselves and effectively guiding team members in the change process. 

As an outcome, change masters experience far more excitement than fear, far more freedom for creativity than compliance with management's marching orders, and far more focus on vital results than attempting to hold on to apparent security.  Above all, change masters capitalize on the breakthrough opportunities that come with marvelously uncertain times.

DETAIL BELOW

Rock Star, writer, arranger, poet, philosopher, actor, director, and more, David Bowie changed his style repeatedly to keep and attract new fans in multiple performance venues over many decades.