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Art Turock

Elite Performance Provocateur

HELPING CLIENTS PRACTICE WITH A

HEALTHY DISREGARD FOR THE UNREASONABLE

Copyright 2010Art Turock & Associates    425-814-3038    Webmaster Haley Ashland

Driving Sales By Making

Your Competition Irrelevant

Achieving sustainable sales growth becomes more challenging every year. With channel blurring between mass, drug, supermarket, dollar, club and convenience channels, shoppers choose from an array of retail options for the one ideally suited for their specific shopping trip.  In addition, the so-called “mainstream shopper” no longer exists.  Retailers face diverse customer segments including time starved, health conscious, technology savvy, elderly, and ethnic populations, who require customized solutions.

Even in these hyper-competitive times, a small number of sharply differentiated retailers produce double-digit sales growth or even 3-4 times an industry average.  These sales leaders who play above the fray of cutthroat competition operate with an empowering ground rule -- when the value proposition is clearly superior, the target customer's decision is easy.  No other choice seems viable.  By becoming the unquestionable ideal format for a targeted shopper's needs, competition becomes irrelevant.

PROMISED RESULTS:

• Four elements of competitor-proofing strategy that maximize customer relevance and minimize competitor mimicry.

• Four types of minimally contested markets you can dominate. 

• Methods for anticipating emerging sales growth opportunities in the next 2-5 years.

• Tested approaches for creating a compelling value proposition that makes competitors' performance pale by comparison.

• Hard to copy strategies that lock out competitors.

• Practices for going beyond customer satisfaction to gaining the emotional connection that increases shopping trips and dollars spent.

Bottom line - You will walk out more convinced that making your competition irrelevant is not a pipe dream but a real possibility.

VALUE ADDED ELEMENTS: 

Participants will see dozens of photos of innovative strategies being executed at store level. Attendees receive a 20-page program handout with questionnaires, charts, and assessment tools designed to impliment actionable ideas back to work.

VALUE ADDED ELEMENTS: 

Program features dozens of photos of innovative strategies being executed at store level. Audience receives a 20-page  handout with questionnaires, charts, assessment tools all designed for taking action back at work.

FOR THOSE IN THE MARKET FOR CARAMEL APPLES NO OTHER CHOICE IS VIABLE THAN HAND STIRRED, REAL BUTTERED, WASHINGTON APPLES 

AT THE CANDY STORE IN SEATTLE.

ART HAS ARGUABLY THE LARGEST COLLECTION OF RETAIL RECONISANCE PHOTOS IN THE WORLD.