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Art Turock

Elite Performance Provocateur

HELPING CLIENTS PRACTICE WITH A

HEALTHY DISREGARD FOR THE UNREASONABLE

Copyright 2010Art Turock & Associates    425-814-3038    Webmaster Haley Ashland

During economic turmoil, how do you produce extraordinary performance from your team when even your top performers can easily point to an abundance of seemingly-justifiable reasons to explain missing performance targets?  Weak and average performers escape into self-serving survival mode.  Even worse, peak performers who want to invest more discretionary energy often feel crushed by unfavorable conditions, and their passion reverts to resignation.  When individuals operate in an economy-is-tough mood (“Don't be too optimistic. Next year, we'll lose a little less than this year”), they don’t realize its only a mood.   As a result, they adopt a posture of reasonableness and accept performance plateaus as inevitable and insurmountable. 

This highly interactive experience, “Coaching with a Health Disregard for the Unreasonable,” produces a blinders-off wake up call, such that instead of plateauing, people redefine their A-Game.  The coaching methods disturb a coachee’s well-ingrained woeful interpretation that unreasonable barriers thwart their pursuit of results.  As a result, coachees shift from blaming circumstances to taking 100% accountability for the self-imposed nature of performance plateaus, thereby gaining access to hidden reserves of results-producing power.  Once formidable obstacles to results come to be seen as manageable, wimpy, and even absurd.

Companies, who thrive in tough times, capitalize on the motivational leverage of an economic crisis where giving unreasonable effort becomes expected.  There’s an added bonus:  When a robust economy returns, an entire organization is fortified by redefining their collective disregard of what’s supposedly unreasonable effort. 

They come to understand through experience the essence of Art Turock’s quote featured on Starbuck’s cup, “The Way I See It #200:

“There’s a difference between interest and commitment.  When you’re interested in doing something, you do it only when circumstances permit.  When you’re committed, you accept no excuses, just results.”

           

Coaching with a Healthy Disregard for the Unreasonable  

USC Coach Pete Carroll

endorsed Art as a writer for an interview/article about his Win Forever philosophy submitted to the Harvard Business Review.icipant

Starbucks Quote #200

“As a coach, you are very forthright and behavior specific in your feedback.  I can’t recall a recent training session where our seasoned sales leaders were so enthusiastic to share training with team members back home. 

Your contribution as a coach delivers even more take away way than your presentation as a speaker.”

Mike Crone,

VP Sales, Blue Bunny