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Art Turock

Elite Performance Provocateur

HELPING CLIENTS PRACTICE A

HEALTHY DISREGARD FOR THE UNREASONABLE

Copyright 2010Art Turock & Associates    425-814-3038    Webmaster Haley Ashland

Art's '6'Customizing Elements

1. DETERMINE THE DESIRED IMPACT.

Discuss Program Synopsis outline with meeting planner to determine high impact points based on meeting's purpose, current challenges facing the audience.

2. COMPANY REVIEW

Art reviews  newsletters, annual reports, company website, insures the program is customized based on the most current issues. 

3. LISTEN. 

Conducting 4-6 interviews to involve all levels of the audience allows anticipation and planning for the audience's likely reactions.

4. SELF-ASSESSMENT TO LOCATE SIGNS OF THE ELEPHANT IN THE ROOM. 

Several key managers fill out a customized list of signs of the elephant in the room—specific situations where opportunities for learning and continuous improvement are being squandered.   Art points to these opportunities to improve citing the current practice.

5. PRACTICAL EXAMPLES

The application of content to your business challenges. I do the translation to your needs and suggest applications where it counts -- back at work.

6. DESIGN FOR TAKE HOME APPLICATION WITH CUSTOM HANDOUT MATERIALS.

"I've never worked with a speaker so in synch with who we are. The way you applied what you learned in your customizing research was unsurpassed."

Scott Roemhildt,

Corporate Communications, Agstar

Fragrance customizing bar at Nature's Northwest.

Custom scents are concocted from a multitude of primary fragrances based on the customer's likes, desires, personality and style.