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Art Turock
Elite Performance Provocateur
HELPING CLIENTS PRACTICE
HEALTHY DISREGARD FOR THE UNREASONABLE
Two Decades+ Adds Up to 24 Years
Copyright 2010
Art Turock & Associates 425-814-3038 Webmaster Haley Ashland
Art Turock & Associates 425-814-3038 Webmaster Haley AshlandArt’s primary program and upcoming book, Competent is Not an Option, deals with an unrecognized need—most organizations do a brilliant job of producing competent contributors but a miserable job of developing consummate professionals. Today’s unquestioned talent and leadership development approaches run counter to extensive elite performance research, which emphasizes deliberate practice as the factor that distinguishes experts in any field.
This enormous deficiency in developing talent became evident when Art experienced a confluence of wakeup calls involving ventures into sports, a rare field where deliberate practice is the customary approach to talent development. At age 55, Art took up a new hobby, sprinting, where his deliberate practice regimen enabled him to tap into hidden reserves of physical capacity compete in masters tracknational meets, and achieve an All American standard time in the indoor 60- meter dash for his age group.
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Art Turock
“Few Companies can creatively interpret industry trends in a way that generates original customer insights and sales growth opportunities.
Art Turock reveals secrets that can make your company a trendsetter.”
Paul Orfalea,
Founder, Kinkos
"Imagine what it’s like after decades
of professional speaking on exceptional performance to realize that I wasn’t coming close to recognizing my full potential in my physical capacity, professional skill proficiency, and even in my marriage.
I invite you to be courageous and ask the question, “Where in my life am I settling for being competent, expedient, or reasonable, with the result being that I never discover and express my full talent? Asking that question has been a marvelous gift, a second wind to my career and life. 
Art Turock is an elite performance provocateur who helps businesses translate elite performance research into practices for developing superior talent as a competitive advantage. His presentations, coaching, and consulting efforts disturb his clients sense of what constitutes competent performance and triggers their conceiving and aligning with new standards for elite performance. Art’s ideas have appeared in Success, USA Today, Fortune, Association Management, Bloomberg News, and CNN. Since 1986, Turock has been a valued resource to over 120 Fortune 500 companies, (including Merck, IBM, 3M, AT&T), as well as ASAE and Young Presidents’ Organization.
After spending 12 days in practice sessions studying the "Win Forever” philosophy with Coach Pete Carroll and the USC Trojan Football coaches, Art translates their culture-shaping principles for achieving sustained greatness to business leaders.
Art’s most frequent consulting projects guide senior management teams in the process of executive reinvention, as well as learning his branded approach to "Coaching With a Healthy Disregard for the Unreasonable.".
