“The power of your body of work is that the experience causes participants to re-evaluate their skill proficiency and then engage with your method of deliberate practice to guide their journey from good to great performance….. I am eager to get your draft of ideas on how you can work with our sales leadership team to continue to leverage the concepts to take our team to the next level.”

Craig Maronde, National Sales Director,

Dole Packaged Foods Company

”For busy sales professionals there appears to be no time for practice. After hearing your creative methods to instill deliberate practice, into existing work activities with little additional time required, people realize there are abundant opportunities for continuous improvement…This was our fourth time working with you, and each one gets better, just like your program promises.”

Mike Crone, VP Sales, Blue Bunny/Wells Dairy

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Most organizations do a brilliant job of producing competent contributors but a miserable job of developing consummate professionals.

Our unquestioned performance management approaches actually run counter to the emerging elite performance research, which emphasizes deliberate practice as the key factor that separates experts in any field. At age 55, Art took up competitive sprinting, where he tests the elements of deliberate practice in the 100 and 200 meter dash. After spending 10 days in practice sessions with Coach Pete Carroll and the USC Trojans Football coaches, Art translates their unwavering culture-shaping principles for greatness to teams in the workplace.

Art learned to spot unrecognized needs following his father’s triple bypass surgery in 1983.

He noticed no books written for people who know what to do to be physically fit, but lack motivation for making healthy lifestyle choices. He wrote Getting Physical: How to Stick With Your Exercise Program.

At age 26, Art gained early leadership experience as Director of the University of Iowa’s Interpersonal Skills Training Project.

Deliberate Practice:

No shortcuts, but eventually you become unrecognizable

Culture Shaping Best Practices

Coaching with a "Healthy Disregard for the Unreasonable"

Elite Performance Research

The Curse of Competence

-more-

Art Turock

helps

businesses

translate

leading edge

elite performance research into practices for developing superior talent as a competitive advantage.

His low cost , high impact methods are extremely relevant for hunker down times. Art’s ideas have appeared in Success, USA Today, Fortune, The One-Minute Manager series, Association Management, Bloomberg News, and CNN. Since 1986, Turock has been a valued resource to over 120 Fortune 500 companies, (including Merck, IBM, 3M, AT&T), as well as ASAE and Young Presidents’ Organization. Link to Forturne 500 Clients.